Empower Your Leaders with Coaching & Executive Development Programs
Prima Perform is the Coaching and Executive Development business of the Prima Group. Building on our expertise in Career Transition, our Coaching and Executive programs focus on developing the capabilities and mindsets that help leaders navigate the ever-increasing complexities of leadership.
Our approach is to work with leaders to help them achieve organisational success—moving beyond personal ambition and building the skills, experience, and mindset needed to make a lasting impact.
Inspired by high-performance environments, we work with your leaders to build the self-awareness they need to achieve measurable personal and company growth within set timeframes.
- Designed to focus on the key 3 or 4 things that will improve leader performance
- Defined three-month timeline to maximise impact.
- Data driven; objective based approach designed to heighten self-awareness.
Empower Your Leaders with Coaching & Executive Development Programs
- Designed to focus on the key 3 or 4 things that will improve leader performance.
- Defined three-month timeline to maximise impact.
- Data driven; objective based approach designed to heighten self-awareness.
Tangible Growth, Measurable Impact
We work best with leaders who are committed to their professional development—leaders with an ownership mindset: curious, capable, and driven by both personal and business success. Prima Perform’s customised approach aligns leaders with company goals while building individual capability. This enables leaders to develop the skills and experience needed to excel in their current role and advance to the next level of leadership. It’s all about performance!
Our Focus
Our coaching approach applies to a range of scenarios, typically driven by a change in business strategy, a new operating model, or the need to execute a strategy that demands new leadership capabilities. Scenarios may include:
- A new CEO appointment
- Promotion to a new role
- Business turnaround leadership roles
- High-performance development for an individual contributor moving into a leadership role
- Technical/functional leader challenged by an enterprise-wide scope
- High turnover roles
Coaching
We see leaders challenged by a range of development needs. Whilst no two executives are the same, common gaps for leaders include areas such as:
- Clarity of messaging/effective communication
- Managing stakeholders
- Building trusted relationships
- Aligning team goals and executing to drive results
- Focus & discipline – working on what matters
- Influencing teams to enable discretionary effort
- Managing ambiguity, situational adaptability, building resilience
- Leading & managing teams
Prima Performs Unique Approach
A key feature of our approach is helping executives and senior managers align with company goals while building individual capability. Our coaches invest significant time understanding the organisational, industry, and personal context to ensure the development approach reflects the leader’s unique situation and enhances their ability to perform in their role.
Step 1
Step 2
Step 3
Learn About Prima Perform's Unique Proven Methodolody
Our phase 1 approach can be distilled into a 5-step process which typically takes around three months elapsed time.

Our 5-step coaching approach ensures measurable leadership growth within three months.
- Alignment – We begin with a sponsor briefing to define objectives, identify feedback participants, and establish a roadmap.
- Discovery – We gather insights through sponsor meetings, 360-degree feedback, and assessments to understand strengths and opportunities.
- Analysis – We synthesize data, create a development plan, and align on coaching priorities.
- Coaching – Four to five structured sessions drive targeted growth while adapting to real-time challenges.
- Review – A three-month check-in assesses progress and sets future development steps.

1. Alignment
Before coaching begins, we start with a briefing session with the sponsor to clarify the scope and focus of the coaching engagement. During this discussion, we align on key objectives, identify 360-degree feedback participants, and outline the overall process and timeline.
Once the scope is defined, we hold an initial meeting with the participant to ensure alignment. This session sets expectations, provides a clear understanding of the coaching process, and establishes a timeline for progress.
2. Discovery
The discovery phase starts with a sponsor meeting to understand the organisational context, industry landscape, and key priorities. We also review relevant data, including performance metrics and job descriptions.
Next, we conduct a participant review, which may include 360-degree feedback, psychometric assessments (if needed), and a competency review to assess skills for current and future roles.


3. Analysis and Development Plan
In the analysis phase, we integrate all data points to identify key development areas that impact organisational performance. A draft report and development plan are then created for discussion. Finally, we align on coaching priorities and debrief the sponsor to ensure a shared focus moving forward.
4. Coaching session x 4 – 5
The coaching phase includes four to five structured sessions, each lasting 1.5 hours. These sessions focus on the development plan while also providing space for ad hoc guidance as needed. Throughout the process, we adapt to emerging challenges and opportunities to ensure meaningful progress.


5. Review
The review phase includes a three-month check-in with both the participant and the sponsor to assess progress and tangible outcomes. This discussion also helps determine any next steps to sustain development and ongoing growth.
Benefits For Your Business
Retain Talent
Increased Productivity
Create Long-lasting Change
Enhance Team Cohesion
Boost Innovation
Improve Decision-Making
Start Your Leadership Transformation Today
Discover how Prima Perform’s tailored coaching solutions can drive success and foster a thriving organisational culture. Connect now and take the first step towards achieving your leadership and organisational goals. Simply call Tim Nelson +61 414 819 689 or fill out the form below, and he will be in touch.